For every 100 probable sales leads, 97 of them will not require you right now, but may want you in the near future. Most unsuccessful professionals focus all of their resources on finding that one person that needs their services immediately. The truly booming real estate agents invest in systems to market to the entire list and implement campaigns so that they will be the first phone call whenever any of those 100 consumers is ready to acquire or sell a property.

Thanks to technology, the marketing systems to sustain a top of mind presence with a potentially huge prospect list is become less and less expensive. These promoting automation systems also systematically walk prospects through the sales process even if the sales professional is not involved.

These promoting automation systems are exclusively designed to help agents and small businesses automate every one of their prospecting and drip promoting programs which frees up time and resources to focus on getting listings and closing sales.

As a REALTOR, there are a number of marketing and advertising automation programs that may suit your needs. Two of the systems that best suit the specific needs of real estate agents and brokers are Infusionsoft or Marketo. Marketo is a bit more all-inclusive, and also more expensive, but both tools are outstanding at providing you with the ability to quickly establish a complete and inclusive prospecting, follow up, and drip marketing and advertising system.

Both require some investment up-front to develop your messages and the entire follow-up sequence that you want your leads to go through. However, by definition, after the system is set up, it simply runs and robotically educates and markets to your prospects.

For real estate specialists, these selling automation systems can quickly replace the hours and investment in time and resources developing or contracting the development of your newsletters, email chains, and other prospecting tools. Instead of having campaigns going with various vendors to attract leads, you can consolidate your lead generation and prospecting into one broad tool. You then cleanly automate the process.

Become part of the Rainmaker Masters Circle to put your success on autopilot and prospecting tools for real estate agents. The Masters Circle is a association of leading real estate agents and brokers dedicated to helping all REALTORS find wealth in business. Join the Masters Circle Today

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Even if relatively novel, marketing automation systems help to mechanically warm leads and prospects. Primarily, promotion automation systems automatically move prospects down the sales funnel. To provide an example of what an automation product is capable of, I have listed a simple campaign that can be used by real estate professionals.

1) Lead capture - A lead lands on a landing page and fills out a form.

2) After the lead enters their information, they are emailed the information that was requested.. Google Adsense, geo-targeting advertising can be used to target specific areas.

3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.

4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.

7) Another component of the product may be direct mail. In that case, a postcard may automatically be sent to the prospect.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.

Marketing automation systems are fantastic tools to systematically walk a prospect down the path to becoming a client.

MRMLS aids real estate agents and brokers grow their business. Join us today to learn more about how automated marketing can help your business grow.

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