New promotion Technology

Even if relatively novel, marketing automation systems help to mechanically warm leads and prospects. Primarily, promotion automation systems automatically move prospects down the sales funnel. To provide an example of what an automation product is capable of, I have listed a simple campaign that can be used by real estate professionals.

1) Lead capture - A lead lands on a landing page and fills out a form.

2) After the lead enters their information, they are emailed the information that was requested.. Google Adsense, geo-targeting advertising can be used to target specific areas.

3) Now the marketing automation system sends out an automatic email that looks like it is personal and from the real estate agent. The email not only looks like it is from the real estate agent, but will go directly to the agent if the recipient hits reply. Included in the email is often a link to an automated ten slide presentation, narrated by real estate professional. For Real Estate Agents, this would be their web listing presentation.

4) The next communication is an email that follows up to ask the prospect if they have any questions about the video or presentation. The automated email also asks if the prospect would like to get regular market updates and what form of communication they would prefer: phone, email, or text message.

6) Depending on their preferences, text messages may be sent to the prospect to keep them updated.

5) As part of the program, an automated notification may go to the agent telling them to physically call the prospect.

7) Another component of the product may be direct mail. In that case, a postcard may automatically be sent to the prospect.
A few weeks later, an email newsletter is emailed to the prospect. Once again, when the email is sent, marketing automation system puts a to-do action to notify you to call the prospect and follow up.

Marketing automation systems are fantastic tools to systematically walk a prospect down the path to becoming a client.

MRMLS aids real estate agents and brokers grow their business. Join us today to learn more about how automated marketing can help your business grow.

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